HYOSUNG CHEMICAL

Chinaplas 2023, the world's leading technology-oriented plastics and rubber trade fair, was held for four days from April 17. Chinaplas is a trade fair with a 30-year history, and its iteration for 2023 involved the participation of companies that supply raw materials and processing technologies related to the manufacture of plastic products. Among the product categories demonstrated at the four-day event were 3D technologies, chemicals, fuel aids, and equipment that perform measurement, control, and testing functions. Some 3,900 participating companies from nearly 150 countries at Chinaplas 2023 include the likes of the global chemical company BASF of Germany. During this event, a total of 248,222 visitors toured around the expo, and 28,429 of them were expo visitors from overseas. The expo, which was a great success, was the first large-scale event held in China after its COVID-19 lockdown measures were lifted, and put a spotlight on chemical companies around the world. Under the theme of "A Brighter and Shared Future, Powered by Innovation," Chinaplas 2023 gave a glimpse of eco-friendly and recycling technologies of the world's major chemicals companies. Notably, Hyosung Chemical ran a 167㎡ booth from which it showcased the R200P, the world's top-selling polypropylene (PP) product, and Poketone, its brand of engineered eco-friendly plastic (polyketone; POK). The full range of sustainable chemical products Hyosung Chemical put on display at Chinaplas 2023 included 12 PP products in five categories, 17 POK products in seven categories, and nylon chips made from recycled waste fishing nets.

Hyosung Chemical, The Next Chemistry

Hyosung Chemical's future-oriented, eco-friendly products were unveiled under its slogan of "The Next Chemistry," a statement of its commitment to a sustainable future. Besides the R200P and Poketone, Hyosung TNC's ‘regen INDUSTRY’ brand of industrial materials was showcased.

Hyosung Chemical's R200P is an economical, eco-friendly, chemically stable, and easy-to-apply raw material for cold and hot water pipes. At Hyosung Chemical's booth in Chinaplas 2023, the R202P, a new offshoot which maintains the R200P's pressure resistance but allows for reduced pipe thicknesses, captured the limelight. The R200P and R202P were among the 12 PP products in five categories that Hyosung Chemical showcased at Chinaplas 2023, all eco-friendly in essence and designed for use in transparent vessels that can reduce energy consumption, secondary cell films for EV battery packaging, and other sustainable solutions.

Another material technology of Hyosung Chemical presented was Poketone, the world’s first polyketone product to be commercialized. Poketone was engineered to produce little carbon dioxide emissions from its manufacture, boast high resistance to wear and chemicals, and be completely safe to human health, making it a highly versatile material. Poketone is ideal for use in EV parts and plastic products for food, drinks, and baby products, as well as for various other industrial and household applications.

Also showcased was Hyosung TNC's regen INDUSTRY brand of industrial materials. regen INDUSTRY, the fruit of a new brand architecture developed by Hyosung TNC, offers as its mainstay nylon chips used to make recycled yarn that has numerous eco-friendly applications.

*The Importance of Branding

By definition, branding is giving a product a brand or trademark that gives it a distinct meaning or value. All activities undertaken to communicate a brand's narrative and image, regardless of such communication leading to purchases, are referred to as branding. Through branding efforts, a company helps customers recognize and understand its brand driven by certain values and an identity that are interrelated and consistent. The use of logos, specific fonts, and slogans to communicate a corporate identity is part of branding.

Hyosung Chemical at Chinaplas 2023

At Chinaplas 2023, Hyosung Chemical reaffirmed its commitment to protecting the planet, as substantiated in its ESG brand RE:GEN and its ESG slogan of The Next Chemistry. Its exhibition booth was set up to embody its brand identity, its pursuit for the chemicals of tomorrow. Structures symbolizing infinite possibilities were arranged as highlights to achieve an engrossing booth environment. Glass showcases allowed the visitors to observe the eco-friendly technologies on display, and touchscreens and tablet computers provided an immersive and interactive experience through visuals and sound. Consultants from the performance team spent time with existing and new customers to discuss their business needs and how Hyosung Chemical can help meet them. Hyosung Chemical made flawless preparations for Chinaplas 2023, and was spotlighted center stage at the event for its achievements in chemistry for a sustainable future, including recycling technology for manufacture of eco-friendly advanced materials and eco-friendly circulation of existing materials.

Overall, a greater proportion of the products presented at Chinaplas 2023 were made of recycled and eco-friendly materials, advanced materials that mark a departure from petrochemistry toward sustainability. The expo substantiated the increasing interest in and demand for recycling and sustainability. Its participation in Chinaplas 2023 gave Hyosung Chemical a renewed sense of its future direction. Hyosung Chemical is preparing for Chinaplas 2024 to make good on its delivery the slogan of "The Next Chemistry" in products that embody the brand value that unites Hyosung Group as one. As part of preparations, it will be engaging in market intelligence activities to understand the progress in the chemistry field and the plastic and rubber industries.

Hyosung Chemical is pioneering the path in environmentalism, notably the positive circulation of resources, which the global market advocates. It has invented eco-friendly materials for a sustainable future, and facilitates the positive circulation of existing materials. Hyosung Chemical's pursuit of sustainable chemical technology embodied by The Next Chemistry represents an engine of growth for the future.