HYOSUNG CHEMICAL

Introducing an extraordinary realm that doesn not exist on the ground or in the sky, welcoming visitors who wish to discover remarkable products firsthand - behold the captivating realm of a virtual showroom, where the convergence of 3D and Virtual Reality (VR) technology unfolds. It goes beyond simply uploading images and realistically presents products or technologies revealing brand identity. Customers can experience and explore the products without physical contact, gaining information, interacting with 3D objects or making purchases. The digital showroom can showcase abstract and invisible technologies, as well as products that are too large to exhibit in traditional offline settings.

Hyosung Group has developed a transcendent digital showroom catering to global customers and the public. This unique space comprises eight sections, each dedicated to showcasing different aspects of the brand: ESG, TNC, Advanced Materials, Chemicals, Heavy Industries, TNS, and Lifestyle. Through this digital showroom, Hyosung unveils its diverse range of products and cutting-edge technologies while visually representing the company's eco-friendly vision and commitment to agile management.

Hyosung Group's Digital Showroom

Hyosung Group is a company that communicates with customers and society through its technology. Its vision encompasses the future of all generations, including the next generation. Our next generation is threatened by climate crisis, ocean pollution, and fossil fuel consumption. Hyosung Group, committed to efforts for the future, has been continuously conducting research on new materials and technologies to escape from the current dark tunnel. The digital showroom, starting from the main page, showcases Hyosung's footsteps and actions that hold responsibility for the environment and the future, such as eco-friendly technologies, innovative materials, and environmentally friendly urban and lifestyle changes, all aiming for a better future.

Upon entering the main page, visitors are greeted with a stunning 3D bridge video that beautifully showcases the brand identity. As we explore, visitors will witness a harmonious blend of urban and natural landscapes in the Coastal Eco City of New Zealand, envisioned for the future in the year 2040. The city features elegantly curved architectural structures arranged in a picturesque manner. Each building in the digital showroom reflects the unique characteristics of its respective industry. Notably, the central building, representing the Hyosung brand, is shaped in the form of the letter "H," symbolizing the company's name. Additionally, the TNC building depicts the twist and intricacy of fibers, highlighting the essence of textile expertise.

The first screen of the digital showroom welcomes visitors with a tutorial. It explains how to use the mouse for 360-degree rotation and direction change and the keyboard for movement. All sections are organized as buttons at the top for quick navigation with a simple click.

Initially, visitors enter the HYOSUNG Brand Pavilion, where everything about the Hyosung Group is introduced. Inside the H-shaped Hyosung Brand Pavilion, visitors can explore the story of the Hyosung Group, which aims to innovate continuously for its customers. Inside, customers can find the Hyosung brand identity, manifesto, brand videos, customer-oriented activities, innovative technologies, and products of each business, ESG management activities, as well as Hyosung’s heritage and history through rich visual materials such as photos and videos. It is a comfortable space where visitors can gain access to Hyosung's unique stories as if they were visiting a virtual reality Hyosung history museum.

When pressing the building shaped like a globe on the left side of the Brand Pavilion, it leads to the Hyosung ESG Pavilion. Hyosung focuses on efforts towards the happiness of all generations and a sustainable future through the development of materials and energy. Hyosung has created the group ESG brand RE:GEN (Reply to Every Generation’s Future) for this purpose. At the ESG Pavilion, visitors can explore various ESG activities of the Hyosung Group and discover the RE:GEN stories related to five themes: RECYCLE, UPCYCLE, ZERO, NEW ENERGY, and SAVE.

Having explored Hyosung Group's vision, story, and ESG management brand RE:GEN, take a closer look at how Hyosung Group has placed its ideas into practice through cutting-edge technologies and products. Behind the brand section, to the right of the ESG pavilion, there is the 'Hyosung's New Energy Solutions' and the Hyosung Heavy Industries section. Hyosung Heavy Industries aims to provide total energy solutions for an enhanced lifestyle and convenience. In this pavilion, visitors can explore various solutions offered by Hyosung Heavy Industries, including sustainable eco-friendly infrastructure, future power grid systems, ECO solutions, digital solutions, and even hydrogen charging stations. Each exhibit introduces the cutting-edge technologies of Hyosung Heavy Industries, which are vital for sustainable living.

The Hyosung Advanced Materials pavilion embodies Hyosung's determination to develop Future Materials that offer upgraded safety and comfort for all generations, including the customers. The slogan, 'Discover New Safety & New Comfort through Future Materials,' represents this spirit. In this section, visitors can learn about the brand identity of Hyosung Advanced Materials and various Future Materials of the industry. We can also explore the technology of Hyosung's advanced materials used in automobiles, interiors, and other applications, as well as explanations of materials such as carbon fiber and aramid.

Nestled to the right of the brand pavilion, the striking Hyosung TNC Pavilion captures attention with its unique exterior design, reminiscent of the artful twist of fibers. Visitors will be immersed in the world of innovation where Hyosung TNC shapes the lifestyle of tomorrow while embracing a sustainable future for our planet. Within this captivating space, visitors are invited to explore Hyosung TNC identity, technology, and products. Visitors can discover the brand story behind CREORA, Hyosung TNC's hallmark fiber brand, encompassing spandex, polyester, and nylon yarns. Furthermore, visitors can uncover the story of regen, the eco-friendly fiber brand, and gain insights into the core technologies that propel these products to new heights, such as Bio-Materials.

Adjacent to the TNC area stands the Hyosung Chemical Pavilion, a testament to the brand's dedication to shaping a circular chemical industry that fosters innovation and opens up endless possibilities for future generations. Within the pavilion's walls, visitors are invited to explore the diverse range of materials produced by Hyosung Chemical, such as PP/DH, TPA, Film, Optical Film, Neochem, and POK. The central area of the pavilion offers an immersive experience where guests can witness these materials come to life through captivating 3D displays showcasing their real-world applications. By interacting with the rotating exhibits, visitors gain access to a deeper understanding of the intricate structures that underlie these remarkable materials. This space showcases technologies that are difficult to exhibit in real life, providing visitors with a firsthand look.

At the far end of the Hyosung Meta-Showroom, behind the brand pavilion, is the Hyosung TNS pavilion. Here, visitors are welcomed into a world of innovation that promises a more convenient and user-friendly tomorrow in finance and retail. One of the highlights in this section is the Hyosung TNS system, skillfully designed by Hyosung TNS. As visitors step into this realm, they can immerse themselves in the wonders of TangoLife's cutting-edge ATMs and kiosks, AI refrigerators, and TangoCafe's robotic arm automatic coffee machines. These groundbreaking solutions seamlessly blend banking, retail, and services, elevating convenience for people in myriad ways. These solutions are virtually demonstrated, showcasing their automation and optimization features. In addition, visitors can also experience BlueVerse, a platform that provides high reliability, consistent experience, future-oriented scalability, operational convenience, and customer-tailored services. The virtual space offers an opportunity to experience how Hyosung provides satisfaction in diverse ways in finance and retail.

Finally, on the far right, is the Hyosung Lifestyle pavilion, a digital space showcasing Hyosung Lifestyle, which creates comfort and convenience for humanity with the best technology and products provided by Hyosung for everyday needs. The section allows visitors to experience life for the upcoming generations, explore lifestyle applications, and witness the RE:GEN ALLIANCE partner companies' collaborative efforts for a better world.

At the Hyosung Meta-Showroom, we present our story, technology, products, and management style through eight engaging sections. The digital showroom not only showcases the company's story and information but also allows for active communication. Visitors can subscribe to newsletters through the announcements category on the left side of the screen, leave inquiries, and check and apply for seminars and webinars through the website.

At Hyosung Group Meta-Showroom, understanding and grasping the diverse technologies all at once, or thoroughly examining every product, regardless of size or complexity, has become effortlessly achievable. Through captivating 3D visuals and informative videos, this transcendent digital space offers a wealth of resources for exploring large-scale products and easy information on intricate technologies. The Hyosung Meta-Showroom, based on vibrant, transparent communication, will continue to evolve as a platform for connecting with visitors beyond the constraints of time and space.