Segment-specific product naming system
Hyosung Chemical's brand architecture of has transitioned to a corporate brand-focused strategy centered on the Hyosung brand.
| POLYPROPYLENE | Changed to a robust brand-focused corporate strategy |
HYOSUNG Polypropylene |
| TPA | Identical to present but with enhanced visual elements |
HYOSUNG TPA |
| POKETONE | Hyosung-centered visual by adjusting Poketone as a sub-brand level |
HYOSUNG Poketone |
| NEOCHEM | Hyosung-focused visual representation by elevating Neochem to a sub-brand level |
HYOSUNG Neochem |
| FILM | Changed to a strategy that emphasizes a robust corporate brand |
HYOSUNG FILM |
| OPTICAL FILM | Shifted to a strategy centered around a strong corporate brand |
HYOSUNG Optical Film |