ESG Brand Identity

ESG brand identity for the entire Hyosung Group

Defining values through keywords that would support the advancement of the Hyosung Group’s four ESG categories, backed by the efforts of members and stakeholders within the supply chain, incorporating Hyosung’s commitment to helping the socially vulnerable as a foundational value within its existing principles. Hyosung Chemical’s ESG brand also plans to utilize the unified platform of the group. However, Hyosung Chemical has developed its own ESG brand identity with continuity and consistency in mind.

ESG brand identity for the entire Hyosung Group
Circular Economy Setting the target to create a circular economy that requires collaboration with all stakeholders in the supply chain, from end-users to raw material suppliers Team Up(for circular economy) Carbon neutrality Achieving innovation in carbon neutrality that involves meticulous observation and continuous improvement across all aspects of production and consumption ranging from resource-saving to energy efficiency improvement at large Act Together(toward Net-Zero) New energy Requiring a diligent DNA of Hyosung that tirelessly endeavors to replace fossil energy with hydrogen and renewable energy, which cannot be achieved simultaneously Best Efforts(to realize the next renewable energy) Energy Redesign Not only resource conservation, but also across the entire spectrum of component operational systems, building a smart energy network from materials, necessitating a redesign of the energy system. Design Smart(to reduce waste & risks)

Brand
Mission

Ceaseless innovation and efforts to adapt to every generation’s
(sustainable) future based on Hyosung's technological DNA
Brand
Vision

A company suggesting innovation and solutions for a better future for every generation
Brand
Essensce

Reply to Every Generation's Future
Core
Identity

Team UpCircular economy and concern for the socially disadvantaged

Act TogetherCarbon neutrality

Best EffortHydrogen and reneable energy

Design SmartEnergy and resource conservation, efficiency enhancement
Brand
Name

RE:GEN
Brand
Slogan

Reply to Every Generation’s Future

Brand as Product
- Plastic regeneration enabling a circular economy
- Bio-based raw materials and biodegradable materials that contribute to the environment
- Materials, solutions, and distribution services that accelerate the commercialization of hydrogen and renewable energy
- Product design that considers the socially vulnerable
Brand as Organization
- A leader in achieving a plastic circular economy focusing on materials and ecosystem
- A leader in developing and adopting eco-friendly plastic technologies and products
- A company Sparing no effort in developing technology for hydrogen and renewable energy
- A company that incorporates the needs of the socially disadvantaged into product and solution designs
Brand Value Proposition
- Creating a virtuous cycle for the plastic ecosystem to enhance the inherent functions of plastics while minimizing their disposal
- Relentless efforts to research, development, and commercialization of products that contribute to sustainability, including bio-based raw materials and biodegradable materials
- Energy sources that advance carbon neutrality (e.g. hydrogen, renewable energy)
- Products and practices that contribute to the carbon neutrality of processes through energy-saving
- A leader in design and employment for the socially disadvantaged
Brand-Customer Relationship
- To Media: A solution provider with the ability to restore the intended value of plastic in the beginning
- To the Public: The company that addresses environmental issues and gives hope
- To Investors: The company worth being on the list for value investment for its sustainability and stability
- vs. members: a growing company whose members are filled with pride, actively embrace change, work long-term and would recommend to others